Privacy Policy
Last updated October 14, 2026
Black Reef Pools(“we,” “us”) provides pool cleaning, repair, and equipment services in Collier County, Florida. This policy explains what information we collect through this website, how we use it, and the choices you have.
Information we collect
Information you give us. When you submit the service request form, we collect the details you enter:
- Your name, phone number, and email address
- Your service address or ZIP code
- The type of service you need and your preferred contact method
- Any message you write and any photo you choose to attach
If you call, text, or email us, we also keep the information you share in those conversations.
Information collected automatically. We use Google Analytics to understand how people use this site. It collects information such as the pages you view, the links you click (including taps on our phone number and contact buttons), your approximate location, and your device and browser type. Google Analytics uses cookies or similar technologies to do this. We also use Vercel Web Analytics, which counts page views and visits to help us understand site traffic. It does not use cookies.
How we use your information
- To respond to your request, give you an estimate, and schedule service
- To contact you by the method you prefer
- To provide, maintain, and improve our services and this website
- To understand which pages and services interest visitors
- To meet legal, tax, and record-keeping obligations
How we share information
We do not sell your personal information. We share it only with the service providers that help us run this website and our business, and only as needed for them to do that work:
- Resend delivers your form submission to us by email.
- Vercel hosts this website and provides Vercel Web Analytics, which gives us basic visit statistics.
- Google Analytics provides site usage statistics.
We may also disclose information if required by law or to protect our rights, customers, or property.
Cookies and analytics choices
You can block or delete cookies in your browser settings. You can also opt out of Google Analytics by installing Google’s browser add-on at tools.google.com/dlpage/gaoptout. Blocking cookies will not stop you from using this site.
How long we keep information
We keep your information for as long as we need it to respond to your request, provide service, and keep our business records. After that, we delete it or keep it only in a form that no longer identifies you.
How we protect information
This website uses encrypted (HTTPS) connections, and form submissions are sent to us through a reputable email provider. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices
You can ask us to tell you what personal information we hold about you, to correct it, or to delete it. Contact us using the details below and we will respond within a reasonable time.
Children
This website is for adults and is not directed to children under 13. We do not knowingly collect information from children.
Changes to this policy
We may update this policy from time to time. The “last updated” date above shows when it last changed.
Contact us
Questions about this policy or your information? Email info@blackreefpools.com or call (239) 380-6113.